Commonly phrased as "keep it simple, stupid" (KISS), this idea of keeping design elements limited to the essentials has benefits for both the designer and the user. By getting rid of the unnecessary, you leave space to perfect exactly what the user needs to achieve their goal. While keeping things simple sounds, well, simple, it can be.. May 4, 2023. You've probably heard the saying, "Keep it simple, stupid," or its acronym, KISS. This principle, which originated in the world of design, has become an essential aspect of product development. Today, we're going to explore the importance of simplicity in creating innovative products and services.

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In fact, they may even stand for 'Keep it Smart and Simple.' TechTarget makes the following comment regarding the term: "The KISS Principle (Keep It Simple, Stupid) is self-descriptive and recognizes two things. 1. People (including product and service users) generally want things that are simple, meaning easy to learn and use." "2.. The KISS principle states that a solution is better when it uses less inheritance, less polymorphism, fewer classes, etc. A solution that follows the KISS principle might look boring or even "stupid" but simple and understandable. The KISS principle states that there is no value in a solution being "clever" but being easily understandable.